Generating $64K in 4.5 Months for Adventure Travel

The Challenge

As Lead Paid Media Specialist at CNV Creative, I manage the paid advertising strategy for Explorer Chicks, a specialized American travel company focused on adventure trips exclusively for women aged 40-60. This ultra-niche market presented unique targeting challenges:

• Highly specific demographic requiring precise audience strategy

• Premium pricing ($3,253 average trip cost) demanding quality leads

• Competitive travel industry with high acquisition costs

• Need to balance profitability with sustainable growth

My Strategic Approach

I engineered a precision-targeted Google Search strategy with 8 strategically designed ad groups:

Theme-Based Targeting:

• Hiking adventures and women-focused adventure travel

• Women camping & backpacking experiences

• Weekend getaways and mother-daughter trips

Location-Specific Campaigns:

• Zion, Iceland, and Smokies destination targeting

This approach allowed me to capture high-intent searches across different adventure interests while maintaining relevance and quality scores.

The Impact

The results exceeded expectations in just 4.5 months:

• ROI Performance: Generated $63,886 in revenue from $15,244 ad spend (4.19x return)

• Cost Efficiency: Achieved $116.64 cost per booking in competitive travel market

• Strategic Focus: Top-performing ad groups (Hiking + Women Adventure Travel) generated 85% of all conversions

• Total Conversions: 183 bookings through strategic search targeting

• Conversion Success: Maintained 1.88% conversion rate with premium pricing

• Profitability: Each booking generates $533 profit after operational costs

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