Dental Practice Patient Acquisition: 46 New Patients at $522 Each Through Google LSAs
The Challenge
When I started working with a dental practice in Palm Beach Gardens, Florida in May 2024, they faced significant market disadvantages:
Tough competition: Competing against established practices with 10+ years in the market
Review gap: Only 72 five-star reviews vs. competitors with 200+
Young practice: Just one year in business in a saturated, affluent market
Need for consistent pipeline: Required steady new patient flow to build sustainable growth
Limited budget: $2,000 monthly ad spend in a competitive healthcare market
My Strategic Approach
I implemented a focused Google Local Services Ads strategy designed to compete effectively despite the competitive disadvantages:
Platform Strategy:
Leveraged Google Local Services Ads for high-intent local patient searches
Optimized for cost-efficient patient acquisition in competitive market
Focused on quality over volume to maximize conversion rates
Continuous Optimization:
Monthly performance analysis and bid adjustments
Service area optimization for best-performing locations
Response time and booking optimization to improve conversion rates
Review generation strategy to close the credibility gap
Competitive Positioning:
Strategic targeting to reach patients actively seeking dental services
Built momentum month-over-month through consistent optimization
The Impact
The campaign delivered exceptional results over 12 months:
Patient Acquisition Performance:
46 new patients acquired from May 2024 to April 2025
$522 average cost per patient (well below industry average of $1,000-1,500)
Consistent monthly pipeline averaging 3.8 patients per month
Strong momentum: Best months in Feb-March with 8 and 6 patients respectively
Business Growth:
Total Investment: $24,000 over 12 months
Immediate Revenue: $17,288+ in production (documented)
Lifetime Value: $690,000 (46 patients × $15K average LTV)
True ROAS: 28.75x based on lifetime patient value
Competitive Improvement:
Review growth: From 72 to 191 five-star reviews during campaign
Market position: Successfully competed against 10+ year established practices
Sustainable pipeline: Built predictable new patient acquisition system
Ready to build a sustainable patient acquisition system for your practice? Let's discuss your growth goals